In 2014 the ZACR launched 3 new local Generic Top Level Domains (gTLDs), namely .CAPETOWN , .DURBAN and .JOBURG. In order to provision domain names in the 3 new gTLDs a registrar must be Accredited with the Internet Corporation for Assigned Names and Numbers (ICANN). The vast majority of the ZACR Accredited Registrars are not ICANN Accredited.

In order to allow registrars that are not ICANN Accredited to provision domain names in the ZACR gTLDs, the ZACR offers the ZA Proxy Service. The ZA Proxy Service allows a non-ICANN Accredited Registrar to integrate with the service and provision domain names in the ZACR gTLDs. The ZA Proxy Service makes use of the default Proxy Registrar ICANN Accreditation, effectively making all users of the ZA Proxy Service resellers of the Proxy Registrar. 

The purpose of the ZA Proxy Service is to encourage competition and increase consumer choice for South African domain name products, namely the 3 ZACR gTLDs. Through the ZA Proxy Service the ZACR is looking to empower the local Internet Service Provider community by providing access to South African orientated gTLDs on a similar basis as the .ZA SLDs.